Course curriculum

    1. LET'S GET ONE THING STRAIGHT

    2. WHAT DOES THIS GET YOU?

    1. NAIL YOUR DIFFERENTIATOR

    2. DEFINE YOUR ARCHETYPE

    3. CLAIM YOUR STYLE

    1. THE LIE of DEMOGRAPHICS

    2. MARKET RESEARCH

    3. WHERE DO THEY HANG OUT?

    1. LIFE GOALS

    2. THE ARCHETYPE THEY WANT

    3. RESULTS

    1. YOU IN THEIR STORY

    2. IN THE MARKETPLACE

    3. THE MYTH OF THE BLUE OCEAN

    1. THE BRAND PROMISE

    2. AUTHENTICITY

    3. RAZZLE-DAZZLE

About this course

  • Free
  • 28 lessons
  • 0 hours of video content

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